Watch
Marketing is relational
John Mundell is the founder, president, and Senior Environmental Consultant at Mundel & Associates, a leading environmental firm based in Indianapolis, which has addressed environmental cleanup projects worldwide.
Here he explains that the most effective way to grow the Economy of Comunion is through authentic relationships rather than traditional advertising. He believes that when people have a meaningful experience with an EoC business, they naturally share it with others, allowing the movement to spread through personal trust and word of mouth.
- Why does John believe person-to-person relationships are the most effective form of marketing for the Economy of Communion?
- How does a postive customer experience contribute to the growth of a values-driven business?
- What can businesses learn from the Economy of Communion about building a strong reputation through relationships rather than promotional campaigns?