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Well, my concept of profit maximization has changed over the years. You know, I thought always uh that um in India see that um culture of giving had some antithesis to profit maximization. You had to pay a price for being generous. But I think God has something else in mind. He wants to be a pro profit maximizer in the long term with a lot of other benefits. may not be always financial, may be also social. And I think they're going to be financial in the end, but not the way we do accounting, you know, in uh in how that's been taught in business school.