I think the most unique thing about the kind of a communion way of doing things is the communal experience. It's not an individual experience as almost all business is. You know, the rugged entrepreneur, the no man is an island, the the uh the unique way we do things and brand ourselves. It's really all about working together as a network and as people associated with the economy of community to try to create a vision for the world and that involves a collective vision where sometimes the business decides you know what that's not my idea but I'm going to go ahead and adopt it because it's good for the group and I do that in freedom but but I understand the value of working with a collective kind of vision for