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I've always felt like similar to the focalari it was beautifully not um gatekept if that's a like you're in or you're out you're a member or you're not you're like your business is you know uh giving or providing some portion of your profits or of your you know where it's truly kind of integrated into the business plan and I have felt like some of the most like EOC thriving like where where the EOC principles are thriving in business are where it's just living relationship forward person centered business like just get that it's people are an asset and they're on I've always felt like sort of on a an income statement or like on a P&L like it always bothered me that your staff and your personnel costs cost like your staff and personnel category or line item was always on like the cost side and the expense side when it Like, no, that should be like an asset.