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I think something positive about the EOCC business model is that it's centered in people and so testimonies are very impactful and powerful. Even though if you hear like a EOC business entrepreneur talk about a way that they're living um the EOC values and within their business, it may be a completely different business than yours, size, uh discipline, whatnot. Um, but when you enter into that story, you understand that those principles can be adapted into your own business.

And so I think that's the leverage that EOC um businesses across the globe have to offer to this world is the power of storytelling, but storytelling in a way that um embodies the human dignity of people.