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Challenge Of Marketing
Karen Joy Dizon is marketing director at Focolare Media, the U.S. publishing and communications arm of the Focolare Movement — home to New City Press and Living City magazine — where she leads marketing for books, periodicals, and digital content on dialogue, unity, and faith in daily life. She is also founder of Salamat Designs LLC, an EoC business.
Karen Joy discusses marketing in the era of social media and the digital economy. How do you maintain a human aspect?
- Karen, a marketer, says the big challenge of marketing is keeping it human, especially when much of the marketing today is virtual online. Do you agree?
- To answer her question-- how can we maintain the human aspect in marketing? Especially when it is online marketing? Have you seen marketing campaigns which did that well?