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EoC Day + 1/2 Join us Nov. 7-8 at Creighton University to mutually encourage each other and share best practices.
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Benefits Employee

Paul Catipon, EoC entrepreneur, is the founder, president, and CTO of Netpro Communications in New York City.

Here he explains how strong relationships and genuine care for others became a powerful driver of success for his company. Rather than relying on traditional marketing or advertising, the business grew through word-of-mouth recommendations from former employees and clients. He emphasizes that by consistently looking out for others, that same support naturally returns.

  1. What does it mean to put the person first?
  2. How did Paul demonstrate that his concern for employees was greater than his concern for keeping them as employees?
  3. How does Paul Catipon’s experience challenge the traditional reliance on marketing and advertising in business?
  4. Why might former employees and clients be more effective promoters than paid marketing campaigns?
  5. What are the long-term benefits, and possible limitations, of building a business primarily through relationships and trust?