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So the EOCC approach is definitely re relational and not transactional. And I see that in the light of God's love and grace for humanity. Right? If we look at the EOCC principles from a faith perspective, whether it's a Christian faith perspective, I imagine also from a other faith perspective with the idea that we have all received freely many gifts in our lives from birth to the environment. We haven't merited them and we certainly can never give back enough to what they have in in store for us, what they or what their what their true value is.

Um not every relationship in life needs to be about a transaction like I give you this you get and then you give me that in return you know that impoverishes that would definitely impoverish our experience as humans and so um there are aspects in within an EOC business that are a transaction you know goods services payment for each or the other that's there's transaction. But I think what we try to do is we try to um approach our you know our goods and services with not simply a transactional mindset.

Uh we try to run our businesses so that um there are good healthy relationships even if the transaction never happens. Um, you know, someone once said, and and I think I adhere to this wholeheartedly, is that love is a neverending resource. Love and compassion and concern for others. It's not like if I give you compassion today, I I'll have no more compassion tomorrow. Like, it's always there. It's a bottomless well. So, I can always give love and compassion and concern.

Uh, I don't need to have that in return. I don't need a transaction to come back to me in order to be filled back up in that bucket. If I really understand that that bucket is something that I was given without any kind of transaction either.