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Um, as an EOCC business, I notice my business is different from other businesses. So, for example, when I do popup shows or craft shows or different events, I really try to share my story.

And so, you can see that in my booth. I actually have a display of running pictures of the school and the kids that we donate the meals to. So, not as not only are the jewelry and the different items that people can purchase are displayed on my table, but there is this like uh slideshow. Um, and it's great because I always see people react differently. They've either said, "Oh, I've visited the Philippines before." Oh, or it's great to see where my impact um will go.

And then also my uh signage I think is different from others uh because I have that social aspect embedded into my business model. I have this like slogan for outdoor uh events that say make an impact, give a gift of meals with your purchase. So I try to frame like customers who purchase their who purchase from me um seeing their involvement as a gift because when you think about the term gift it's giving freely right like there's no strings attached even though it is a transactional like in the end of the day somebody's buying a product it is transactional but I really try to enhance that human aspect of my